Data Cabling Business Tips for Attracting Great Clients

Do you own a data cabling business that caters to the needs of small and medium-sized businesses (SMBs)? If so, one of your biggest challenges likely is attracting repeat clients that have a high lifetime value. After all, without repeat business, it’s very tough to properly invest in client acquisition. Could you afford to spend $500 on a display ad that only attracts an $800 one-shot-deal customer to your data cabling firm? Of course not! With that in mind, let’s look at 4 ways for you to attract more great clients to your data cabling company. 

1. Partner with Consultants, VARs, Integrators, Solution Providers, and Managed Service Providers that Don’t Offer Data Cabling. Why spend your whole marketing budget and all that time chasing after one-shot customers, when you can spend your time courting those that already have great relationships with small business owners and managers?!? Take time to be-friend consultants, VARs, integrators, solution providers, and managed service providers that don’t offer data cabling. Brainstorm about opportunities for you to help other build your client lists.

2. Provide More Comprehensive Virtual IT Services. Besides data cabling, could your existing staff handle adding workstations to networks and configuring routers? If so, why not add-on some additional premium services that position your company for a more long-term, more profitable client lifecycle. And if you don’t have staff with those skill sets, consider hiring and managing subcontractors that can. Remember, the real money is in owning the client account for long-term, repeat business.

3. Play Both Sides of the Fence with WiFi. The harsh reality is that WiFi is basically your biggest competitor to selling traditional data cabling solutions. How can you profit from this undeniable competitive force? Make sure you have staff or subcontractors that are also adept at installing, configuring, and supporting WiFi based networks, or networks that include a mix of traditional twisted paid data cabling and WiFi nodes.

4. Consider Adding VOIP Phone Services. One more way to easily attract more great clients, with higher lifetime value, is to get involved in reselling and supporting Voice-Over-IP based phone solutions. Again, you have two basic choices. Either train an employees on the required skills. Or subcontract out the work to a qualified contractor that can function as an extension of your data cabling business.

In this article, we looked at 4 simple ways to attract more great clients to your data cabling firm. Learn more about how you can attract great, steady, high-paying clients that need data cabling solutions and on-going services now at http://www.DataCablingCompany.com  

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